Moments of Compassion

Moments of Compassion is created for people who manage the core of brands. These include brand strategists, brand managers, marketers, heads of communication, and, of course, brand owners.

It helps them ensure that the brand lives up to the promise made to its audience. These people shape the perceptions of their audience, ensuring they have a positive experience with the brand through all touchpoints.

There are different instances where Moments of Compassion can be useful. Some popular ones include:

• When you’re creating a new brand or performing a rebrand,
• When your brand rapidly grows and has to accommodate new scenarios,
• When you’re creating a marketing strategy,
• When you’re fine-tuning your brand’s positioning,
• When you’re launching a new product or service,
• When you want to address a new target audience set.

To use Moments of Compassion, visit the Notion template which will open the worksheet immediately. To start using it, hit the ‘Duplicate’ button to copy the template into any of your workspaces.

If you’re logged out or don’t have a Notion account, you’ll be prompted to sign in or create one first!

Yes, Moments of Compassion is a worksheet that you can share for free with anyone you think will benefit greatly from it. However, you are not allowed to sell the worksheet or package it as part of a bundle that’s for sale. Moments of Compassion is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.