Mofe Ade

Project Agon

An Immersive 2-Day Content Lab for Entrepreneurs by Mofe Ade

Dec. 5th-6th 2024 | $1,000/₦1,700,000 | In-Person in Lagos, Nigeria | 5 Slots Only

In April, we had a virtual brand workshop for 39 entrepreneurs...

We received 368 applications from 15 countries and the selected 39 enjoyed an hour plus of insights on how they could transform from being another business to a timeless, valuable brand.

Now, we're going physical in this exclusive edition on content creation for entrepreneurs.

In this 2-day lab designed to host a maximum of 5 entrepreneurs, you’ll learn how to break through the noise, build real trust with your audience, and convert qualified leads. This is not a workshop of theory. You’ll leave with personalized strategies, tangibles, and hands-on guidance from start to finish.

What You'll Leave With

Digital Presence Audit

An in-depth analysis of what’s working and what's not on your current content strategy for your brand.

2025 Brand Goals + Strategy

Crystal clarity on your desired brand goals and a top level strategy for achieving this in 2025.

Personalized Content Blueprint

An outline of content goals, your target persona, value stack, content medium, and chosen form.

Creative Direction + Idea Generation

Specific and unique ideas for your content to fill your blueprint + a storage template for future ones.

2025 H1 Calendar

Fill out your content calendar for six months after we choose your sustainable publishing schedule.

Content Creation Workflow

A tailored structure for batch content creation that works with your schedule and team if you have one.

Script Structure, Hooks, + Story Pillars

Get the fine details needed to create your content + your customer conversion workflow from likes to leads.

Sample Content Creation

Bring to life sample content for each category to spur you into action and test your workflow.

Post-Creation Management Guide

Your custom repurposing framework, community management, and how to leverage teams, tools, and automation.

Follow Up Calls

Group virtual follow up 1 month and 3 months after the lab.

Other Perks

Private One Night Accommodation

2 Day Hosting with Catered Meals

Group Restaurant Dinner On Night 2

Important Things To Note

Meet your Facilitator

Mofe Ade

Mofe Ade is a creative brand strategist with over 7 years of experience helping visionaries build brands. He strongly believes that brands can make our future better, so he invests his life to find ways that entrepreneurs can rise above the noise and create real impact.

His brand agency, Crevtus, helps global brands do this through branding, content, websites, and campaign services. As a creator, Mofe regularly shares what he learns as a young entrepreneur building in public with his sixty thousand plus strong community of visionary entrepreneurs. He recently concluded a campaign where he shared this knowledge every day online for one hundred consecutive days. YNaija recently named him as one of the Top 50 Nigerian Content Creators of 2024.

He has also authored two books, the latest being about personal branding. You’d catch Mofe enjoying good music, cinema, or an English Premier League football match when he’s not doing life.

Sign Up

You’ve successfully registered to secure a spot in the free Brand Equity workshop! Thank you for your interest. You’ll get a confirmation email on Tuesday, April 2nd, 2024 if you’ve been selected.