7 years ago, I started my journey in building brands as a freelance website designer. Like most people starting a career, I juggled this with similar services like digital marketing and strategy, social media management, PR, and even event management. As time went by, though, my unique combination of skills and real-time experience providing solutions for businesses evolved into me having specific knowledge about branding.
In 2020, I expanded this into Crevtus, a one-stop branding agency in Lagos, Nigeria. Equipped with awesome talents, we have been creating brand strategy, identity, websites, products, and design for global corporate and personal brands.
As I conduct my daily activities, I interact deeply with brand owners and managers, working with them to solve different types of challenges. To cope, I avidly pore through megabytes of brand, design, and strategic knowledge. I speak with people who have navigated similar challenges, drawing from their experience to create unique solutions for my clients.
So, I decided to share the insights I unearth with people that need them in a monthly newsletter called The White Cue. It is filled with in-depth and actionable insights for brands you wouldn’t see anywhere else in the world.